The Royal Mint signs exclusive deal to expand into US market


17 July 2024
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The Royal Mint has signed an exclusive distribution deal with the Rare Coin Company of America (RARCOA) to grow its commemorative coin business in the US.

The growing US coin market

The new 3-year deal between RARCOA and The Royal Mint reflects the popularity of commemorative coins in the US coin collectors’ market and is projected to turnover around £100m. 

Since 2022, the US customer base for The Royal Mint has increased by 118%, highlighting their popularity among US collectors. Over the last 2 years more than 17,000 1 oz silver coins have been purchased, with Star Wars, Harry Potter and Royalty coins proving the most popular. 

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Above: Wayde Milas, president of RARCOA and Rebecca Morgan, director of commemorative coin at The Royal Mint

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Rebecca Morgan, director of commemorative coin at The Royal Mint said of the partnership: ‘Recent collections celebrating Star Wars, and Liberty and Britannia have seen increased demand from US collectors, and we expect this to grow over coming years. Our new partnership with RARCOA will make it even easier for US customers to own a piece of British history from The Royal Mint.’ 

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Wayde Milas, president of RARCOA, echoed these sentiments saying: ‘As one of the leading rare coin companies in the United States, RARCOA is excited, eager and proud to be the exclusive US distributor of The Royal Mint's commemorative coins. We’re thrilled to be working with Britain’s oldest company and the original maker of UK coins, and to share this rich heritage with our customers across the US, Europe and Asia.’ 

The deal between The Royal Mint and RARCOA combines the rich history of The Royal Mint and the distribution power of RARCOA as well as their knowledge of the US market. The deal does not include bullion, collector services or any other business areas and is for commemorative coins only. 

Related article: The Royal Mint Launches New Star Wars Coin Range

Who are the Rare Coin Company of America?

The Rare Coin Company of America (RARCOA) was found in 1962 in Chicago and is one of the largest importers and distributors of gold coins from around the world. Their customer base expands several continents including the US, Europe and Asia. The new partnership between RARCOA and The Royal Mint means that The Royal Mint can further expand into the US coin market with its commemorative coin products.